Dermatologist tested and clinically tested for irritation, it’s effective and mild for delicate baby skin and hair, and chosen by hospital NICUs. And NO artificial fragrance, triclosan, phthalates, parabens or sulfates. Because yuck. What IS in it though? Well, aside from boundless amounts of love and goodness, it’s all there on our ingredient panel. Made with organic herbs and oils and no secrets, no surprises. CAREFUL AROUND THE EYES! Castile-based soap is not “no-tear” – please use extra care and only with the self-foaming bottle.